Examinando por Materia "tactics for positioning"
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Publicación Acceso abierto Desarrollo de tácticas para el Posicionamiento del Programa Entre Mujeres del canal regional Telecafé(Universidad Católica de Pereira, 2016-09-12) Vergara Martínez, MarisolThe magazine Among Women, Telecafé regional channel, with seven years on the air and continued growth are looking to achieve the objective of following in every morning, Monday through Friday, to families, especially women of the region, country and abroad to provide various issues they bring knowledge, entertainment, news and tips to facilitate your day. Between Women has set itself a branding that grow your loyal audience, increase their business customers and project the magazine to compete with the country's most watched family. To achieve this objective must be to ensure that it is a high quality program, as recommended, after it conducted a strategic plan, to begin to meet and develop tactics for positioning.