Examinando por Materia "Identidad corporativa"
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Publicación Acceso abierto Estrategias de comunicación para la apropiación de la identidad corporativa(Universidad Católica de Pereira, 2007) González de las Salas, MayraPublicación Acceso abierto Fortalecimiento de la identidad y el clima organizacional en la Contraloría General de Risaralda(Universidad Católica de Pereira, 2016-04-30) Álvarez Amontoya, Carlos AníbalNowadays communication plays a fundamental role in organizations, being a constant support in different areas have given to the media at the time a leading role to achieve the goals set by the organization, which is why the Comptroller General of Risaralda, in an attempt to strengthen the internal and external affairs of the organization have chosen a strategic communication plan to achieve that goal. That is why a diagnosis through the points may be identified to strengthen and in other cases to the creation of new strategies to enable the Comptroller General of Risaralda, improve their identity, workflows and organizational climate among others and improve relations with all audiences involved.Publicación Sólo datos Identidad corporativa a partir de una oficina de comunicaciones Papeles Nacionales(Universidad Católica de Pereira, 2005) Rendón Santacruz, Julián AndrésPublicación Sólo datos Identidad Corporativa de la Fundación Internacional de Cooperación "Colombia Universal"(Universidad Católica de Pereira, 2006) Estrada Buriticá, Samuel FernandoPublicación Acceso abierto Identidad corporativa en las entidades públicas.(2014-07-14) Londoño Jaramillo, DanielaThis article, in order to develop its approach, makes a journey through the processes of the corporate identity that initiate on the public institutions, trying to understand how the people who work in the City hall of Pereira and the Governorship of Risaralda identifies their self with the entity. in addition, all the aspects that promote the sense of identity of the employees and even those which are the determinants in that, located in a field where the behavior, the communication and the symbolism are the essence of the organization and evolve depends on the administration that changes every four years, are also revised in this text. The article is based on the identity´s vision of the company proposed by Cees Van Riel, Paul Capriotti and Luis Tejada Palacios, who are the references to study the dimensions which determinate the dynamics inside the City hall and Governorship. Finally with all those characteristics make a reflexion considering the inside effects of the corporate identity in the named institutions and the staff.Publicación Acceso abierto El Papel Transformador del imaginario en la construcción de identidad Corporativa en las Organizaciones.(Universidad Católica de Pereira, 2014-07-14) Arboleda González, Geison DavidThis article is the construction of the theoretical framework of the research: Strategic communication as the imaginary axis transformer and generator collective corporate identity of the officials of the Municipality of Pereira, registered in the line of Organizational Communication, part of the program Social Communication - Journalism at the Faculty of Humanities, Socials and Education at the Catholic University of Pereira. The Main objective is the conceptual development of the imaginary and its relation to strategic communication and its transformative role in the organization. Directly linked to social representations, the imaginary is an important builder of corporate identity by producing particular effects on the environment of the company because it is a category that is characterized by perceptions, ideas and values that coincide in certain groups of people .Publicación Sólo datos Plan estratégico de comunicaciones para el Fondo Financiero de Proyectos de Desarrollo – FONADE(Universidad Católica de Pereira, 2016-06-22) Estrada Morales, VivianaThis paper provides the reader general information about the Fondo Financiero de Proyectos de Desarrollo – FONADE, its history and evolution trough time. Additional focus is offered regarding the internal and external communication dynamics of the organization. A detailed communication diagnose with statistics shows information about the FONADE’s strengths and weaknesses on this specific issue. Finally, the reader will find some approaches suggesting solutions to the most serious problems of the two intervened thematic: Corporate Identity and Intranet. This paper is also presented to Universidad Católica Popular del Risaralda – Pereira, Colombia - as Internship Work for the School of Social Communication - Journalism. Key words: Communication Diagnose, Organizational Communication, Internal Communication, External Communication, Corporate Identity, Intranet.Publicación Acceso abierto Protocolo para la realización de eventos de Comfamiliar Risaralda.(Universidad Católica de Pereira, 2014-01-30) Puentes Betancourt, Erika LucíaEste informe se presenta con el fin de evidenciar algunos de los aportes realizados por el practicante a la Institución, en un periodo comprendido de seis meses del segundo semestre del año 2013. Aquí se observa como desde las actividades diarias del practicante, se logra identificar una necesidad en la realización y logística de los eventos, los cuales contribuyen a posicionar la imagen de Comfamiliar Risaralda. Este trabajo de práctica, está enfocado a crear un Protocolo de eventos donde se plasme todos los requerimientos que se presentan en la logística, al igual que dividirlos por categorías y establecer tanto el público como el objetivo de los eventos. Para su realización fue indispensable trabajar el concepto de identidad e imagen corporativa que plantea el teórico Van Riel y conocer tanto los eventos como la logística y la necesidad. /Abstract: This report is presented in order to highlight some of the contributions made by the practitioner to the institution, on a six-month period of the second half of 2013. This is observed as from the practitioner's daily activities, it can identify a need in the implementation and logistics of events, which contribute to position the image of Comfamiliar Risaralda. This practical work is focused on creating a protocol of events where all requirements will be translated presented in logistics, like dividing by categories and set both the public and the aim of the events. For its realization was essential to work the concept of identity and corporate image posed by Van Riel and theoretical know both events as logistics and need.