Examinando por Materia "Brand Reputation Management"
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Publicación Acceso abierto La reputación de marca : una experiencia entre los suscriptores y el ¡Vea Pues!(Universidad Católica de Pereira, 2015-03-03) Gómez Ortiz, Diana Maritza; Velásquez Orozco, Juan Pablo; Gaviria Nieto, Lina MaríaIn brand reputation more important than the results, it is consistency between the promise that the brand stands for its stakeholders and the experience of these after connection therewith. That is why for the newspaper see it! it was decided to evaluate this reputation and know whether there is a degree of consistency between brand promise and customer experience