Examinando por Autor "Betancur Vargas, Francy Helena"
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Publicación Acceso abierto Estudio de un modelo de cultura organizacional orientada al mercado en una empresa exitosa del departamento de Risaralda(2013-08-02) Castaño Ballesteros, Daniel Alejandro; Betancur Vargas, Francy HelenaCurrently it is important that every company generate a proper organizational culture to build a successful and competitive in the market, the aim of this work is to identify and characterize as implemented the model of market-oriented organizational culture in a company known for this regional implemented a case study where we check if the company employs a model of market-oriented organizational culture, a factor of great importance, the organizational culture model is to keep the customer at the center of all activities to improve customer service and competitive advantages for the company. Which will give better performance on performance, resource mobility, technological advances and scientific applications, high level of innovation, increased choice and flexibility in a more informed and demanding market.Publicación Acceso abierto Plan de importación del área compras y suministros de Comfamiliar Risaralda(2013-08-27) Betancur Vargas, Francy HelenaActualmente es importante que toda empresa evolucione al ritmo cambiante del mercado, para lo cual deberán estar pendientes de reformar su estructura y añadir servicios que puedan ofrecer mayor garantía de supervivencia en el sector al que pertenezcan. El objetivo es crecer día a día y mejorar la calidad de sus servicios y el empeño de servicio. Un factor específico es buscar la manera de ahorrar en la adquisición de equipos, lo cual les dará como resultado un mayor nivel de calidad de su servicio, ya que la inversión en equipos biomédicos útil para su funcionamiento, siempre les va a ofrecer una mayor capacidad de cumplimiento y su crecimiento y posicionamiento será cada vez mayor. /Abstract: Currently it is important that all companies evolve to the changing pace of the market, for which they must be aware of its structure and add services that can provide greater assurance of survival in the sector they belong to. The goal is to grow day by day and improve the quality of their services and commitment to service. A specific factor is to find ways to save on the purchase of equipment, which they will result in a higher level of quality service, and that investment in biomedical equipment useful for functioning if they will provide improved compliance and its growth and positioning will be increasing