Publicación: Necesidades de inversión extranjera en el subsector cosméticos en las PYMES de la ciudad de Pereira
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Universidad Católica de Pereira
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El Programa de Transformación Productiva fue creado por el Gobierno como una herramienta para aumentar la productividad y la competitividad de la industria colombiana. Allí se identificaron los veinte sectores más fuertes del país, considerados de clase mundial. Cada uno de ellos cuenta con un plan de negocios para que los empresarios emprendan el proceso encaminado al mejoramiento de sus actividades productivas y, de esta manera, crear empresas más competitivas, generadoras de empleo y desarrollo. En la ciudad de Pereira se identificó el sector de cosméticos y aseo, en especial el subsector cosméticos, como uno con potencial considerable para crecer y desarrollarse internacionalmente, por lo cual este estudio se realiza con la intención de establecer las necesidades de inversión extranjera del subsector cosméticos de las PYMEs de la ciudad de Pereira.
The Productive Transformation Program was created by the Government as a tool to increase the productivity and the competitiveness of Colombian´s industry; in this Program were identified the 20 strongest sectors of the country, as they are considered world class sectors. Each of this sectors possesses a Business Plan in order to the businessmen undertake the process aimed to the improvement of its productive activities and in this way, create more competitive companies, that generate employment and development. In Pereira’s city was identified the Sector of Cosmetics and Cleanliness, especially the sub-sector cosmetics, as a sector with considerable potential to grow and to have an international development, which is why this study is realized by the intention to establish the needs of foreign.
The Productive Transformation Program was created by the Government as a tool to increase the productivity and the competitiveness of Colombian´s industry; in this Program were identified the 20 strongest sectors of the country, as they are considered world class sectors. Each of this sectors possesses a Business Plan in order to the businessmen undertake the process aimed to the improvement of its productive activities and in this way, create more competitive companies, that generate employment and development. In Pereira’s city was identified the Sector of Cosmetics and Cleanliness, especially the sub-sector cosmetics, as a sector with considerable potential to grow and to have an international development, which is why this study is realized by the intention to establish the needs of foreign.