Examinando por Materia "loyalty"
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Publicación Acceso abierto Factores claves para generar lealtad en las personas que comprar ropa de marca aspiracional en la ciudad de Pereira(Universidad Católica de Pereira, 2020-10-27) Orozco Vargas, Jhon EdwarEn el presente artículo visualizaremos los factores claves para generar lealtad en los consumidores de ropa de marca aspiracional de la ciudad de Pereira, analizando su toma de decisiones antes de seleccionar una marca para el consumo de ropa de lujo, teniendo en cuenta la influencia de los sentidos que despierta en el consumidor al ingresar a las tiendas o realizar visitas en las tiendas virtuales, que conlleva que un cliente sienta compromiso por una marca de lujo, cual él sus nivel de fidelidad para esta marca, y cuáles son los motivos por los cuales se considera consumidor potencial para las marcas de ropa aspiracional en la ciudad de Pereira. / Abstract: In this article we will visualize the key factors to generate loyalty in the consumers of aspirational brand clothing of the city of Pereira, analyzing their decision making before selecting a brand for the consumption of luxury clothing, taking into account the influence of the senses that awakens on the consumer when entering the stores or making visits in virtual stores , which means that a customer is committed to a luxury brand, which he his level of loyalty for this brand, and what are the reasons why he considers himself a potential consumer for aspirational clothing brands in the city of Pereira.Publicación Acceso abierto Plan de comunicación para la fidelización de los clientes de la empresa Ximma(Universidad Católica de Pereira, 2016-02-26) Ballesteros Susa, Yaneth VivianaXimma is a company that provides technology services and marketer of specialized information technology that allows companies to regulate their operations and use their information profitably. The company is currently in a restructuring process framed in providing a complete service for customers in service response and acquisition of new products, this restructuring is essential not only to maintain current and former customers, but gain new customers Ximma will continue to receive development and growth in the regional market. The role of communicator and journalist, carried out a "Customer Loyalty Plan, which will be permitted and meet the objectives proposed for the recognition, positioning and business growth within the sector to which it belongs, not only locally but also regionally.