Examinando por Materia "Táctica"
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Publicación Acceso abierto Optimización de los flujos de comunicación internos de la Empresa Flota Occidental S.A.(2012-07-25) Montoya Pinto, AlejandraThis project aims to develop strategies and tactics would be to optimize the internal corporate communication flows in the Western Fleet SA business theoretical basis and in an initial diagnosis evidenced most representative of flaws in the practice of communications that should be approached further along the paper outlines as from theory are improved organizational communication environments, leading to make this something practical and real in the business.Publicación Acceso abierto Posicionamiento de imagen de la Sociedad Colombiana de Arquitectos-Risaralda(2012-07-27) Sánchez Pachón, Danielle AlejandraThe present study aimed to identify the significant elements of the corporate image of the entity. To fulfill this objective, an analysis was raised through participant observation and a SWOT, which identified the means by which the company had, which led to generate a diagnosis which was deduced the effectiveness of these means and as one might maximize their use to create a better corporate image. To achieve this goal several strategies that were generated resulted in the increased sense of belonging among the guild of architects and recognition of civil society.