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Publicación Acceso abierto Informe de apoyo al fortalecimiento de la imagen corporativa de la caja de compensación de Risaralda. Comfamiliar Risaralda(Universidad Católica de Pereira, 2016-09-14) Mesa Quiceno, AndreaThis report will be a proposal for external communications directed at strengthening the corporate image of Comfamiliar Risaralda. Through participant observation, documents review and communications diagnosis, the issue was detected that led the creation of a proposed communications, in which its main objective is to support strengthening the corporate image. Its importance is rightly use the resources that the institution has for its members and non members can learn about the great benefits that the Fund provides for each of them and to make it public knowledge that is appropriate use monies given to contributions received Comfamiliar Risaralda.