Examinando por Materia "Magazine"
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Publicación Acceso abierto Análisis y seguimiento del magazine radio infantil, “La opinión del presente” como una estrategia comunicativa para proyectos sociales(Universidad Católica de Pereira, 2016-06-13) Duque Arcila, Juan CarlosRESUMEN: El presente trabajo pretende dar a conocer las estrategias comunicativas de la Unión Temporal ACUNARTE “No más niños, niñas y jóvenes en situación de calle en Pereira”, especialmente la de producción radiofónica con el magazine Radio Infantil, “La Opinión del Presente” y al mismo tiempo, establecer una propuesta que permita darle continuidad a este programa. Este proyecto pretende ser realizado a partir de un análisis de los procesos desarrollados en el magazine Radio Infantil, “La Opinión del Presente” y por ende, las oportunidades de vida que genera para los niños, niñas y jóvenes que hacen parte de éste, además, del impacto que éstos generaron y siguen generando en sus dinámicas sociales, ofreciendo beneficios adicionales para sus comunidades. Entonces, la propuesta consiste en incluir formas de promoción en el programa con el fin de lograr su continuidad. ABSTRACT: This paper seeks to highlight the communicative strategies of the Temporary Union acunarte "No more children and young people on the streets in Pereira ," especially radio production with Radio Child magazine , " The Review of the Present " and while establishing a proposal to give continuity to this program. This project aims to be made from an analysis of the processes developed in the magazine Children's Radio, " The Review of the Present " and thus life opportunities it creates for children and youth who are part of it , as well , the impact they generated and continue to generate in its social dynamics , providing additional benefits to their communities. Then , the proposal is to include forms of promotion in the program in order to ensure their sustainabilityPublicación Acceso abierto Bases de fortalecimiento para un posicionamiento de marca del magazine Entre Mujeres de Telecafé(Universidad Católica de Pereira, 2016-04-30) Ramírez Valencia, Claudia XimenaThe magazine Entre Mujeres, from Telecafé regional channel, has almost seven years of continuous growth in order to accompany every morning, Monday through Friday, the women of the region, country and abroad, in their family life, to give them knowledge, entertainment, current events and some tips to facilitate their day to day. Entre Mujeres now has the resolution to achieve a Brand Positioning that will grow up their loyal audience, to increase their business customers and project the magazine to compete with the country's most watched family's shows. To reach its objective has to make sure it is a product of excellent quality, so it is recommended to begin serving a Strategic Plan that forges the guidelines to follow, raised here by the practitioner.Publicación Acceso abierto Propuesta de mejoramiento para los procedimientos de almacenamiento de herramientas de la Empresa de Acueducto y Alcantarillado de Pereira S.A. E.S.P.(2012-06-19) Sabogal Arana, Andrei AlexanderStorage is a critical activity for companies because it touches directly on service levels and the status of items that are kept in stock. This activity has its origins in antiquity and has evolved over time to levels of complexity and technology in the past would be unexpected. The store function is one of the key activities in the supply chain of an organization, whether it is raw materials, finished goods in process, supplies, or as in the present study the storage of tools and smaller machines. The task force's main objective is an effective procedure writing tool storage of water and sewerage company Pereira SAESP as a result of in-house analysis using diagnostic type of continuous improvement techniques and specifically related to House Keeping A byproduct of this work is the storage protocol that will be submitted to the company at the end of business practice, which will be able to be validated by the organization to become a storage Manual Tool, formalizing this function to standardize this process in relation to the handling of relevant information, formats of applications, authorizations, delivery and returns, inventory record of tools, machinery and equipment, trademarks, the same conditions, shelf life, current or retired low, responsible, and other data to facilitate the proper conduct of the activities within the warehouse, making it efficient and guarantor of good service. It will be found recorded truthfully and objectively all the items available for information and use basic administrative units, in addition, facilitate the work of audit, evaluation, internal control and monitoring, enabling managers and employees in general determine extent to which their work is being done thoroughly, with what degree of responsibility and what is their sense of belonging and commitment to the company and the Municipality of Pereira.