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Publicación Sólo datos Modelo de negocios usando internet como plataforma(Universidad Católica de Pereira, 2013) Ortiz Villegas, Juan PabloThe aim of this final report is to present the result of the conduct of professional practice at the agency Car Rental Coffee, which was based on the implementation of Internet business strategy for the organization. A study based on initial experiences have been taken in this regard suggesting the need for the implementation of different types of techniques based on the agency's visibility on the Internet. Thus defined objectives are established as the attainment of persons, the development of dynamic Web page for the agency and other important aspects should be taken into account when thinking about positioning a product or service online.