Examinando por Materia "Imagination"
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Publicación Acceso abierto Narrativa del lugar el valor simbólico de la ruina(Universidad Católica de Pereira, 2022) Méndez Jiménez, ValentinaEl presente escrito adquiere un enfoque teórico y cualitativo en torno a la memoria colectiva de los espacios en desuso (ruinas), tomando una posición crítica en torno a los tratamientos de estos inmuebles en vista que en la actualidad siguen existiendo edificaciones que pasan desapercibidas dentro del territorio y no se hace nada al respecto. Narrativas del lugar, como lo indica su nombre, pretende generar una reflexión alrededor de los aspectos que son invisibles; narrando y sensibilizando la historia del lugar desde la perspectiva de quienes lo habitaron en su pasado glorioso, al mismo tiempo que apuesta por la (re)construcción de la memoria en un marco temporal actual y futuro. Dentro del ejercicio se relacionan diferentes conceptos desde la antropología hasta la sociología y se adoptan dentro de un contexto arquitectónico para desarrollar una metodología clara de aplicación en el antiguo Convento Carmelitas Descalzas de la ciudad de Pereira, tomando dicho caso de estudio como referente para demostrar que un lugar es capaz de sobrevivir en el tiempo por la narración coherente de sus memorias colectivas y no necesariamente por la preservación estricta de su imagen física. / Abstract: The current writing acquires a theoretical and qualitative approach around the collective memory of disused places (ruins), taking a critical position around the treatments of these properties considering that in today there are still buildings that are unnoticed within the territory and nothing is done about it. Narratives of the place, as its name indicates, aims to generate a reflection around the aspects that are invisible, narrating and raising awareness of the history of the place from the perspective of those who inhabited it in its glorious past, while at the same time betting on the (re)construction of memory in a current and future time frame. Within the exercise, different concepts are related from anthropology to sociology and are adopted within an architectural context to develop a clear methodology for application in the former Carmelitas Descalzas Convent in the city of Pereira, taking this case study as a reference to demonstrate that a place is capable of surviving time through the coherent narration of its collective memories and not necessarily through the strict preservation of its physical image.Publicación Acceso abierto Optimización de los flujos de comunicación internos de la Empresa Flota Occidental S.A.(2012-07-25) Montoya Pinto, AlejandraThis project aims to develop strategies and tactics would be to optimize the internal corporate communication flows in the Western Fleet SA business theoretical basis and in an initial diagnosis evidenced most representative of flaws in the practice of communications that should be approached further along the paper outlines as from theory are improved organizational communication environments, leading to make this something practical and real in the business.Publicación Acceso abierto Posicionamiento de imagen de la Sociedad Colombiana de Arquitectos-Risaralda(2012-07-27) Sánchez Pachón, Danielle AlejandraThe present study aimed to identify the significant elements of the corporate image of the entity. To fulfill this objective, an analysis was raised through participant observation and a SWOT, which identified the means by which the company had, which led to generate a diagnosis which was deduced the effectiveness of these means and as one might maximize their use to create a better corporate image. To achieve this goal several strategies that were generated resulted in the increased sense of belonging among the guild of architects and recognition of civil society.