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Publicación Restringido Propuesta de intervención de la comunicación organizacional en una Empresa Familiar Cafetera Colombiana : caso café Hacienda Horizontes(Universidad Católica de Pereira, 2014-11-28) Henao Zapata, Ana MaríaThe management of the organizational culture as a strategic asset of any organization becomes more important every day, due to it shows as a way to achieve the goals of any company. Family enterprises, representing more than 80% of the world’s companies, must learn to manage this asset, reason why Café Hacienda Horizontes, a Colombian coffee family company, presents here a proposal for intervention of its organizational culture.