Examinando por Materia "Calidad del servicio"
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Publicación Acceso abierto Penetración de la Marca Cinnabon en el Mercado Corporativo(2012-06-21) Velásquez Gil, CarmenAt present it is possible to observe a marked trend in customers when making their purchases, since they have the required quality parameters and excellent service when preparing to purchase a product or a service request. For this reason, companies seek to act strategically identify and understand this behavior to suit different needs, thus enabling his stay in the market. Given the above in this paper is to perform market research in order to visit Pereira companies showing the portfolio of products with their respective volume discounts and penetrate the mark in the corporate market, making strategies to strengthen homes and making known the mark on the city of Pereira.