Examinando por Autor "Sánchez Pachón, Danielle Alejandra"
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Publicación Acceso abierto Posicionamiento de imagen de la Sociedad Colombiana de Arquitectos-Risaralda(2012-07-27) Sánchez Pachón, Danielle AlejandraThe present study aimed to identify the significant elements of the corporate image of the entity. To fulfill this objective, an analysis was raised through participant observation and a SWOT, which identified the means by which the company had, which led to generate a diagnosis which was deduced the effectiveness of these means and as one might maximize their use to create a better corporate image. To achieve this goal several strategies that were generated resulted in the increased sense of belonging among the guild of architects and recognition of civil society.