Examinando por Autor "Acevedo Quintero, Diana Katherine"
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
Publicación Acceso abierto Efectos de publicidad en la demanda de estudiantes de primer ingreso en economía: un ejercicio para la universidad Católica de Pereira(Universidad Católica de Pereira, 2015-10-27) Acevedo Quintero, Diana Katherine; Herrera Restrepo, Nayiver; Vargas Restrepo, Eliana AndreaThis paper analyzed using game theory, strategic interaction in terms of marketing (advertising) between two universities, who have a duopoly market structure. This strategic interaction non cooperative games under the Cournot model is used. Universities compete for attracting more students through flashy advertising. How this work is developed although games theory; a game have three key elements, players, strategies, and payments are being then, the two universities, decisions regarding the marketing of these and got enrolled respectively. The object of this work is to find the effect of marketing strategies (advertising) at the Free University in the amount of firsts parturition enrolled at Catholic University.