(Universidad Católica de Pereira, 2016-03-04) Agudelo Baena, Carolina
This work is to think of a public that has been neglected for too long, the layers 2 and 3, strategies that allow interaction between the station and its audience and are looking to be close to her to understand the practices generated this part of society.
It was performed in order to meet listeners and non listeners of the station, to achieve an approximation to an unknown type of audience as they do not belong to the target group of the station.