(Universidad Católica de Pereira, 2016-04-30) Álvarez Amontoya, Carlos Aníbal
Nowadays communication plays a fundamental role in organizations, being a constant support in different areas have given to the media at the time a leading role to achieve the goals set by the organization, which is why the Comptroller General of Risaralda, in an attempt to strengthen the internal and external affairs of the organization have chosen a strategic communication plan to achieve that goal. That is why a diagnosis through the points may be identified to strengthen and in other cases to the creation of new strategies to enable the Comptroller General of Risaralda, improve their identity, workflows and organizational climate among others and improve relations with all audiences involved.