Hernández Motato, Luisa Viviana2017-08-292017-08-292016-12-02http://hdl.handle.net/10785/4417ArtÍculo de investigación.La responsabilidad social empresarial (RSE) es una disciplina de auge en las últimas décadas, pese a que aún construye una conceptualización universal; la bibliografía disponible es amplia y promueve las positivas implicaciones de implementar la RSE en organizaciones que buscan un mejoramiento administrativo. Sin embargo, las apreciaciones teóricas no permiten comprender, desde una perspectiva subjetiva, las representaciones sociales de los empleadores que apoyan o rechazan los programas de RSE en cada organización, teniendo en cuenta que los sujetos que representan su realidad responden conductual y cognitivamente a la misma. En el presente artículo se analiza dicha relación a través del análisis de discurso obtenido en un grupo de 8 empleadores de la ciudad de Pereira, logrando ver sus diferentes posturas, significados y emociones sobre la RSE, para analizar la relación entre la implementación de programas y la representación social de la RSE en empleadores consultados.\ Abstract: Corporate social responsibility (CSR) is one of the areas in management with major boom in recent decades, although a universal concept is still under construction; its wide current bibliography promotes positive implications regarding CSR implementation in organizations that seeks managerial improvement. Nevertheless, its theoretical framework does not allow to understand, from a subjective perspective, the social representations of employers who support or reject CSR program’s implementation and execution in each organization, taking into account that subjects who represent their realities respond behaviorally and cognitively different. The following article allows to analyze the relation between the CSR program implementation and the corresponding social representation of 8 employers in Pereira city in order to obtain their different positions, meanings and emotions towards CSR.Corporate social responsibility (CSR) is one of the areas in management with major boom in recent decades, although a universal concept is still under construction; its wide current bibliography promotes positive implications regarding CSR implementation in organizations that seeks managerial improvement. Nevertheless, its theoretical framework does not allow to understand, from a subjective perspective, the social representations of employers who support or reject CSR program’s implementation and execution in each organization, taking into account that subjects who represent their realities respond behaviorally and cognitively different. The following article allows to analyze the relation between the CSR program implementation and the corresponding social representation of 8 employers in Pereira city in order to obtain their different positions, meanings and emotions towards CSR.Corporate social responsibility (CSR) is one of the areas in management with major boom in recent decades, although a universal concept is still under construction; its wide current bibliography promotes positive implications regarding CSR implementation in organizations that seeks managerial improvement. Nevertheless, its theoretical framework does not allow to understand, from a subjective perspective, the social representations of employers who support or reject CSR program’s implementation and execution in each organization, taking into account that subjects who represent their realities respond behaviorally and cognitively different. The following article allows to analyze the relation between the CSR program implementation and the corresponding social representation of 8 employers in Pereira city in order to obtain their different positions, meanings and emotions towards CSR.EspañolAtribución-NoComercial-SinDerivadas 2.5 ColombiaRepresentación socialResponsabilidad Social EmpresarialEmpleadoresProgramas de RSECorporate Social Responsibility (CSR)social representationemployersCSR programsArticle