2022-06-012022-06-01http://hdl.handle.net/10785/10235This article describes an alternative strategy that seeks to positively transform the citizen performance of pereirans, through education in road safety. It should be noted that in the city of Pereira the problems of traffic, mobility and civic coexistence need to be addressed from a pedagogical methodology that facilitates learning. Therefore, inspired by the board game “So, what would you do?” this project seeks to develop a video game from a computer graphics including contents that optimize an objective fulfillment of its purposes. The analyzed results, obtained from an interview realized to a focus group of fifteen citizens in different conditions, demostrates the urgent need to promote a culture of change for social welfare.El artículo describe una alternativa de educación en seguridad vial para Pereira (Colombia). Se desarrolló un videojuego a partir de una infografía, incluyendo contenidos que optimizan el cumplimiento de sus propósitos. Los resultados analizados, obtenidos a partir de un grupo focal de quince ciudadanos en diferentes condiciones, evidencian la urgente necesidad de fomentar una cultura de cambio para el bienestar social.application/pdfDerechos de autor 2017 Revista Grafíashttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/article