2023-08-302023-08-30http://hdl.handle.net/10785/13763Este artículo expone cómo la empresa Feels Very Nice ha logrado sobrepasar su punto de equilibrio, atendiendo a las necesidades del mercado con una alta rentabilidad. La organización se ha caracterizado por tener un impacto positivo en los nichos del calzado infantil, ya que ha posicionado su marca con una comercialización de sus productos a nivel nacional y con proyección al mercado internacional.This article is the product of collective performed in the first half of 2016 whose purpose is to know how the company Feels Very Nice has surpassed its equilibrium balance point, taking the market needs with high profitability. This has been characterized by having a positive impact on children’s footwear niche because it has positioned its brand with a current market their products nationwide and even with a projection to the international market.application/pdfDerechos de autor 2017 Revista Grafíashttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/article