Publicación:

Diseño de un plan estratégico de comunicación interna en la secretaría distrital de desarrollo económico de Bogotá

Resumen

The goal of this paper is to design a strategic plan for internal communications for the Secretary of Economic Development of the city of Bogotá, to help achieve a good organizational climate and the optimal use of internal communication channels to provide information, interaction and motivation between his workers by allowing, in turn, achieve the goals set by the organization. In preparing this plan of communication was necessary to use data collection tools such as observation, interview, and questionnaire and document review. In this way, they met the needs of employees of the entity proposing useful strategies for improving internal communication.