Publicación:

Acompañamiento a la agencia de publicidad Fundamental S.A , para desarrollar los lineamientos que consoliden la pagina web www.enpereira.com como un medio de información y elaboración de un plan de medios para su difusión.

Resumen

This work tries to show the process of practice that was taken during the period of 2007, a study conducted from advertising agency Fundamental S.A, but ordered directly from one of its flagship projects, the website www.enpereira.com a page conformal city along with the Chamber of Commerce of Pereira. The work and therefore my experience, is addressed to all lovers of technology and the Internet since we are talking about a web page, half current information that has transformed the way communication between senders and receivers or as they say in the middle between informants and users. Also this issue is addressed to students, teachers and media professionals or those interested in this subject, which can make them much in this branch. The report was made especially to show how slowly you can carry out a project of this magnitude and that although a semester is too short to structure changes and improvements, this report is left with Annex tracking to continue carrying out the realizations and observations made.