Publicación:

Manual de Identidad Corporativa Intermedia Agencia Comunicación

Resumen

The present project it born from the necessity of the mediatic agency intermedia too redesign your own corporative mark, and ree make new strategies for placement there business in the regional market. To these way the principal objective of the present campaign isn't another to Create a new corporative identity who had in mind old the negative and positive factors it was identified in middle of the analysis to the past mark, and mix theme strategically whit old the values it represents the company to promote old the positive factors and manage a differentiation whit the competence and a placement in the regional market. For the fulfillment of the principal objective will be necessary analyze the past image, the competence and the market, and ree make the mark values and concepts staring of a new vision resultant of that global analysis. Later will be necessary to create a new logotype, slogan and identity corporative manual, finally make the application of that identity elements in the P.O.P basic pieces and design a mediatic campaign.