Gestión y planificación de los procesos comunicativos de la agencia cultural Pereira - Banco de la república

Giraldo Bañol, Luis Alejandro

Publicación:
Gestión y planificación de los procesos comunicativos de la agencia cultural Pereira - Banco de la república

dc.contributor.author	Giraldo Bañol, Luis Alejandro
dc.date.accessioned	2016-08-03T13:34:11Z
dc.date.available	2016-08-03T13:34:11Z
dc.date.issued	2016-08-03
dc.description.abstract	RESUMEN: V ABTSRACT: This paper compiles the exercise of management and planning of communication processes of cultural agency Pereira Bank of the Republic in the first half of 2009; its development, was routed in three key elements: 1 / Public Relations and media organization, strategy through which sought to integrate cultural agency as active entity generator culture in the city and medially position itself as such. 2 / Development of the monthly cultural program, where the aim was generated through graphics and advertising pieces a considerable increase in the number of visitors and users of cultural services and programs organized by the Central Bank in the city. 3 / To support the wellness area and the Bank's management in the organization, idea generation and implementation of activities domestically and celebrations, enforcement activities of interaction among others	es
dc.description.sponsorship	Universidad Católica de Pereira. Tutor: Ángel Saúl Díaz Tellez. Organización: Banco de la República.	es
dc.identifier.other	CDPECSP178
dc.identifier.uri	http://hdl.handle.net/10785/3856
dc.language.iso	Español	es
dc.publisher	Universidad Católica de Pereira	es
dc.relation.ispartofseries	Práctica empresarial; CDPECSP178
dc.rights	Attribution-NonCommercial 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc/3.0/us/	*
dc.subject	Public Relations and media organization	es
dc.subject	Relaciones Públicas y mediáticas de la organización	es
dc.subject	Cultural agency	es
dc.subject	Agencia cultural	es
dc.subject	Culture	es
dc.subject	Cultura	es
dc.subject	Banco de la república	es
dc.title	Gestión y planificación de los procesos comunicativos de la agencia cultural Pereira - Banco de la república	es
dc.type	Other	es
dspace.entity.type	Publication