Publicación: Factores que determinan el desarrollo de la cadena láctea en el municipio de Pereira
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Universidad Católica de Pereira
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Este proyecto de investigación busca encontrar semejanzas entre elementos teóricos, desde tres perspectivas: administrativa, financiera y económica, y la realidad de la cadena láctea en la región vista desde dos empresas de diferente tamaño, así como aplicaciones que le permitan en un futuro proponer nuevas estrategias de acción sobre una realidad social, que deriva del afán de la Universidad por colaborar con el desarrollo social, académico y económico de la región. Las empresas son Productos Lácteos de los Campos, que ha logrado permanecer en el mercado distribuyendo productos a menor precio y menor cantidad y ALIVAL S.A., una empresa ya consolidada, líder en la región constituida por los departamentos del Valle del Cauca y Risaralda, ha logrado reconocimiento mayor de sus productos por su larga trayectoria.
This research project seeks to find similarities between theoretical elements, from three perspectives: administrative, financial and economic reality of the dairy chain in the region, viewed from two companies of different sizes, as well as applications that allow in the future propose new strategies for actions on a social reality, which stems from the desire to collaborate with the University for social, academic and economic development of the region. The companies are Productos Lácteos de los Campos, who has managed to stay on the market by distributing products at a lower price and quantity; and ALIVAL SA, a consolidated company, leader in the region, and constituted by the departments of Valle del Cauca and Risaralda, has succeeded greater recognition of their products by its long history.
This research project seeks to find similarities between theoretical elements, from three perspectives: administrative, financial and economic reality of the dairy chain in the region, viewed from two companies of different sizes, as well as applications that allow in the future propose new strategies for actions on a social reality, which stems from the desire to collaborate with the University for social, academic and economic development of the region. The companies are Productos Lácteos de los Campos, who has managed to stay on the market by distributing products at a lower price and quantity; and ALIVAL SA, a consolidated company, leader in the region, and constituted by the departments of Valle del Cauca and Risaralda, has succeeded greater recognition of their products by its long history.