Publicación:

Implementación de estrategias comunicativas para la potencialización de la cultura organizacional en Coodesuris

Resumen

The present research to determine the state of Organizational Culture in the Cooperative Health Institutions Risaralda, Coodesuris through a diagnostic process that took place in the second half of 2010, using different research techniques that enabled the design and implementation of strategic internal communication plan directed by the practitioner and which is intended to strengthen the organizational culture of Coodesuris, through the implementation of communication tactics that allow recognition and identification of employees with the organization. The evaluation and monitoring of communications plan Organizational Culture, will establish the effectiveness of communication tactics, assessing the level of domestic public identification with the organization.