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Publicación Acceso abierto Acompañamiento a la agencia de publicidad Fundamental S.A , para desarrollar los lineamientos que consoliden la pagina web www.enpereira.com como un medio de información y elaboración de un plan de medios para su difusión.(Universidad Católica de Pereira, 2016-03-04) Díaz Pérez, Claudia PatriciaThis work tries to show the process of practice that was taken during the period of 2007, a study conducted from advertising agency Fundamental S.A, but ordered directly from one of its flagship projects, the website www.enpereira.com a page conformal city along with the Chamber of Commerce of Pereira. The work and therefore my experience, is addressed to all lovers of technology and the Internet since we are talking about a web page, half current information that has transformed the way communication between senders and receivers or as they say in the middle between informants and users. Also this issue is addressed to students, teachers and media professionals or those interested in this subject, which can make them much in this branch. The report was made especially to show how slowly you can carry out a project of this magnitude and that although a semester is too short to structure changes and improvements, this report is left with Annex tracking to continue carrying out the realizations and observations made.Publicación Acceso abierto Desarrollo de soluciones gráficas de diseño en Busscar de Colombia S.A(2013-03-07) Castillo Rodriguez, JonathanEl siguiente informe permite comprender acerca del desarrollo de soluciones de diseño en la empresa BUSSCAR de Colombia S.A que se dedica a la producción de carrocerías para el transporte Urbano, intermunicipal y masivo. Principalmente en las áreas de mercadeo, postventa y departamento de sistemas, donde surge diferentes necesidades que involucran el desarrollo de productos gráficos, manual de mantenimiento, actualización de página web y constante relación con el área comercial que permite generar y proponer ideas que logren una mejor percepción de los productos los cuales capten la atención y comunicación para definir con claridad una negociación más convincente por parte del cliente. /Abstract: The following report allows understand about development of design solutions in the company BUSSCAR de Colombia S.A, which is dedicated to the production of bodies for urban, intermunicipal and massive transport. Mainly in the marketing areas, sales and systems’ Department, where arises different needs that involve the development of graphics products, maintenance manual, update web page and constant relationship with the commercial area that allows generate and propose ideas that achieve a better perception of the products which capture the attention and communication to clearly define a more convincing negotiating by the customer.