Examinando por Materia "tipos de compra"
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Publicación Acceso abierto Influencia de la marca de ropa en relación con el uso del vestuario de las estudiantes universitarias en Pereira(Universidad Católica de Pereira, 2015-02-20) Castaño Marin, JohanaIn order to determine the influence of the clothing brand in relation to consumption wardrobe university students in Pereira 15 to 24 years, a bibliographic study of the market and its components was performed in order to find influential factors in the decision to buying clothes, so surveys were conducted among women this age range, with questions drawn to find answers to the research question; after a pilot test to give certainty to the efficiency of the survey. To find this, and relate these factors with business strategies, consumed with behavior or external factors.