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Publicación Sólo datos Línea de genéricos Sanofi – Aventis: Medley, en el Mercado farmacéutico de Guatemala(2013-04-22) Barbosa Pavajeau, Eliana CarolinaSanofi Aventis S.A. is a pharmaceutical company with over 30 years of experience around the world. Part it’s global growth strategy is to acquire new brands allowing the company to expand to a larger number of patients, fighting diseases that affect the society. Being consistent with that and in order to meet the medical needs of the population belonging to middle stratum (Next Billion Consumer) the company launched in Guatemala the new line of generic drugs, Medley. This new business unit requires constant monitoring to assess the behavior of pure generics, branded generics and research market.