Examinando por Materia "Fundraising"
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Publicación Sólo datos Implementación de instrumentos de negociación y estrategias de marketing en el sector no lucrativo(2013-04-23) Aguirre Arias, Jessica Paola; Quitián Pinzón, StefannyThis document shows the action of internship in area of marketing and fundraising in a nonprofit organization, where can be applied marketing strategies and negotiation instruments. Likewise, the organization is presented to demonstrate that as the business sector, there must be proper planning to achieve its objectives, in this case, the fundraising. Finally, it shows the results achieved by all the activities that took place in the field of work.Publicación Sólo datos Plan de marketing para AAARP(2013-04-22) Castaño Ramírez, NataliaThe nonprofit organization AAARP presents a big challenge to provide better services in terms of athletics for their students and follow global demands. All of this has led to the creation of a social marketing plan which will develop the corporative image and analyze the internal situation within organization to build strategies that helps the arduous process of fund raising.