Examinando por Autor "Serna Salazar, Violeta"
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Publicación Acceso abierto Pacto global en las Empresas locales de Pereira y Dosquebradas(Universidad Católica de Pereira, 2015-02-26) Ramírez Gaviria, Yesica; Serna Salazar, VioletaThis degree work describes the degree of awareness of businesses in the cities of Pereira and Dosquebradas that are attached to the Global Compact in order to demonstrate comprehensively communication channels employing the Covenant Network in Colombia to raise awareness UN initiative which works under four specific categories (human rights, environment, anti-corruption and labor relations). This in order to understand the processes of diffusion and from this propose strategies for improvement in communication processes between this network and local entrepreneurs attached