Examinando por Autor "Montenegro Echeverri, Lina Marcela"
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Publicación Acceso abierto La comunicación estratégica como ventaja competitiva en las organizaciones.(2014-07-14) Montenegro Echeverri, Lina MarcelaThe purpose of this paper is to give a broad look at the concept of strategic communication which is located specifically in organizations, thereby identifying important aspects such as personality, identification and organizational culture as key to strengthen and enhance organization in the labor market.