Examinando por Autor "Bustamante Vargas, Néstor Jaime"
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Publicación Acceso abierto Fútbol y mercadeo(Universidad Católica de Pereira, 2012-08-01) Garcés Restrepo, Diego Mauricio; Bustamante Vargas, Néstor JaimeResumen: Durante mucho tiempo el deporte ha sufrido diversos cambios, cambios que han hecho que este no sólo sea una forma de recreación para quien lo practica, sino una forma de ganarse la vida, al convertirse en una profesión. El mundo del deporte se convierte en uno de los escenarios objetivo del mercadeo. Esto se nota especialmente en el deporte rey, el fútbol. /Abstract: For long time, sports have suffered several changes, which have made this not only a form of recreation for those who practice it, but in a way of living becoming a profession. Sports’ world turns into one of the target scenarios of marketing. This is showing up in the king sport, football.Publicación Acceso abierto Video Institucional Comestible La Rosa(2012-11-20) Bustamante Vargas, Néstor JaimeAn institutional video image represents not only the company but also gives identity that is created to generate more credible by the organization, this material will be used by the factory at the time of making inductions to different workers entering and begin to be part of the family of Edible La Rosa and will also be presented to visitors who come to know the factory. It looks like the factory then not only that their employees know their new workplace and the products manufactured there, also seeks the community to learn and begin to form a positive image of one of the most important factories in the region and so, to show what is done for the community in what is called corporate responsibility. That's why in the following pages will tell the story of the factory and the most important multinational who came to the Coffee 62 years ago, followed by what will be the importance of an institutional video and technical realization of the script will foot to create the final product will be the institutional video Grocery La Rosa.